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E-Business & E-Marketing News

10 Things You Need to Do After You Publish Your Blog Post

Can I ask you a question? What do you do after you hit the “Publish” button? If your blog isn’t getting any traction, you probably aren’t doing the right things. Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut(...)

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Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

It doesn’t matter how proficient you are in AdWords, sometimes optimizing your client’s account starts to bring diminishing returns. Before you go ask your client for more budget, consider what can be done outside of their AdWords account — after the click.

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The Danger of Using Grammatically Incomplete Headlines

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

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The Goal of an Email is to Get a Click

As marketers, tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in the NFL or something?” He responded, “Yeah, that’s Rocky Rochester. He was defensive tackle for the New York Jets in Super Bowl III.”

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13 WordPress Plugins That’ll Save You a Ton of Time

Running a blog requires an insane amount of time. In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too). From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.(...)

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How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a clickthrough, whatever it may be. As marketers, we often overlook the sequence and just ask the “big question” before a prospect is ready to say “yes” to the macro-yes, which only leads to a “no.” In this Quick Win Clinic episode (recorded live at the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a landing page submitted by Inventory Source, a dropship automation software company, that overlooks the sequence of micro-yes(s).

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We Want to Put You on a Plane to Call to Action Conference [CONTEST]

Now that we've opened an office in Berlin, this year's Call to Action Conference is the first we'll host as a truly international company. We want to celebrate by putting you on a plane with a free ticket to CTA Conf — find the details for our social media contest inside.

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Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.

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Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

At one time or another, you may have seen changes to you or your client's AdWords Quality Score and had to justify the change with a gut feeling about when and why it could have happened. Up until this month, there hasn't been a scalable way to look at the components of your Quality Score at scale, but AdWords' latest reporting improvement changes this game. Learn more about what's new to your AdWords account and how to take advantage as a performance marketer.

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