Home / E-Business & E-Marketing News / Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]

Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]

“If you write an email like a human being would write an email, you’re going to get a better response.”

So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. The Heritage Foundation is a non profit conservative think tank focused on conservative policy formation and promotion.

I realize quoting a political organization of any kind is just asking for an incendiary response in today’s political environment, but bear with me on this one.

Partisan or not, they have a very sophisticated email marketing department, especially for a non profit. And Ward’s approach to email testing and messaging is critical for any organization to study and learn from.

Time Stamps:
0:27 – How the test was set up

1:17 – The results of the test

1:26 – Interpretation of the test results

1:43 – Ward’s takeaway for other marketers

You might also like…

Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough

Online Testing: How a B2B SaaS nonprofit increased clickthrough on landing page by 291%

Email Marketing: Nonprofit achieves 12.5 times higher donation revenue per email than industry average

Earn a Graduate Certificate in Communicating Value and Web Conversion

Click Here For Original Source Of The Article

Check Also

How to Create Content People Will Still Remember in 5 Years’ Time

What the heck happened? You had a brilliant idea for your blog. You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable. You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece. So when you laid down(...)

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php